The Decision to Learn

I recently attended a conference session focused on The Decision to Learn, a book published by ASAE: The Center for Association Leadership. The author researched and analyzed why people seek continuing education and how membership organizations can meet learners’ needs. I was excited to learn the Ohio Society of CPAs was one of the organizations that participated in the research. I immediately returned to the office to get permission to purchase the book to dig a little deeper. I was curious to know if the 2008 SCACPA research conducted by Kerr & Downs matched the findings in the book.

Highlights from the decision to learn study were:

  • Access to professional education programs is an important benefit of membership.
  • Association learners strongly prefer in-person programs but will participate in distance learning.
  • Sense of affiliation with an association is the strongest predictor of attendance in association learning programs.
  • The youngest members have different motivations to learn.
  • Respondents want to learn from practitioners.

The challenge for me after hearing the session and quickly skimming the book is, “How does SCACPA meet the needs of its members when the preference for learning varies from the traditional live in-person programs to the technology driven formats online? Is the answer a mix of all methods of learning to offer members the opportunity to get the best out of their learning experience by combining varying methods of learning?”

I would love your help in figuring this out. Please respond to the poll below and stay tuned for my next blog post as I continue reading The Decision to Learn and announce the results of our poll.

What is your preference for learning?

Want to experience the cutting edge of online learning? Check out Second Life, a 3-D virtual world where users can attend educational events, socialize, customize an avatar, connect and create using free voice and text chat.

Blogger: Reva Brennan, MPA, CAE, IOM, Associate Director, South Carolina Association of CPAs


About scacpa

The South Carolina Association of CPAs is a professional organization that provides support to all CPAs – whether in public practice, industry, government or education - with lifelong learning opportunities necessary for their success, the promotion of high ethical standards and legislative advocacy for both the public good and for the profession.
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2 Responses to The Decision to Learn

  1. My preference for learning is online self study as I believe it is the most time and cost effective way to fulfill your continuing professional education requirements without compromising on your professional or personal lives.

  2. Pingback: Weekly State Society Blog Roundup – 03.26.11 by CAMICO - The Savvy CPA

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